As Bag Balm approached it’s 125th anniversary, I was taksed with taking the brand and evolving it for the next generation. The brand had begun to feel fragmented on shelf and it was time for a change.
By studying the heritage of the brand, I was able to bring it back to it’s roots, while also leveraging the bright green in a different way than ever before. A system was created as we discovered how to brand new innovations like Bag Balm stick. The end result was a system that works across tins, tubes, stics, pouches, and more.
We even leveraged the premium nature of the naked bronze tin for the first time in history to commemorate the 125th anniversary.